Thinking of Selling your Home?
Selling a home could be an emotional experience when you have a lot more than money invested in your home. If you had already made the decision to sell, I will strive to give you the best advice for selling, especially when the market favors buyers. To be a successful seller, you need to put yourself in the buyer’s shoes.
I will give you the right tips that won’t cost you much but, can improve the appearance of your home considerably. First impressions are crucial and a little attention to detail can add that special appeal home buyers are looking for.
The Marketing Plan
These are a few of the highlights of my custom marketing plan tailored to sell your home:
- Input listing into MLS Database
- ENHANCED SHOWCASE status (more photos, virtual tour, and stronger presence) with realtor.com
- Advertise listing in the KW Premier Homes Magazine (over 25,000 books city wide).
- Listing entered into austinhomesearch.com, trulia.com, yahoo.com, kw.com and 300+ various other websites.
- Listing enters into the Keller Williams Listing Service (KWLS), which is an exclusive system used to ensure that your property is marketed online 24/7 through more than 350 of the most popular search websites:
- NW Market Center Property Tour (a caravan tour that I host which involves 30-40 local REALTORS® viewing your home) – depends on location of listing.
- Order marketing flyers for both exterior (flyer box), and interior of house.
- Put lockbox on front door for easy accessibility.
- Put up sign and flyer box in yard for drive by traffic.
- Upload maximum number of photos into the MLS.
- Mass email campaign to 1500 Keller Williams agents.
- Mass email campaign to local REALTORS® (done by E-flyer).
- Keep you informed about weekly showings and feedback.
Preparing your Home
In addition to the right price, your will need to prepare your home and create an atmosphere that will charm buyers; they are looking for the best, so something that does not meet their expectations can easily fall off their list.
- Curb appeal is essential, be prepared to have an immaculate lawn.
- A sloppy exterior can lead buyers to think the interior maintenance is poor too.
- Take care of major, noticeable defects. Leaks and broken things will discourage buyers.
- Remove the clutter and the extra furniture so buyers can envision their belongings in your home.
- Make every surface shines and eliminate any bad odors; evidence of pets is a turnoff to many buyers.
- When staging a home, try not to overcrowd rooms. Spaces will look smaller if they are too full but also, don’t leave a room too empty either.
- If you have a narrow room, shelves can add depth to make a room feel larger.
- Having a floor plan with the dimensions of each room will allow buyers to envision their furniture in the space available.
- Open stairways and foyers need to draw buyers up and in.
- When staging your kitchen for homebuyers, keep the countertops nice and clear. Just put out a few well-placed items and always try to focus on functionality.
The Closing Process
The closing process finalizes the sale of your home and makes everything official. Also known as settlement, the closing is when you get paid and the buyer receives the deed to your home. Don’t forget to bring the following: House keys, Garage door opener(s), your picture ID.
The Closing Agent (or Escrow Officer) will:
- Conduct the closing and prepare all documents.
- Look over the purchase contract and identify what payments are owed and by whom.
- Make sure taxes, title searches, real estate commissions, and other closing costs are paid.
- Ensure that the buyer’s title is recorded, and
- Ensure that you receive any monies due to you.
I have known Mike for 13 years and find him to be honest, knowledgeable, and such a joy to work with! He recently listed our home in Round Rock, and was quite helpful in giving us tips to ready our house for the market. Our house sold in 3 days with multiple offers! I highly recommend Mike for all of your real estate needs.